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Want to Write a Business Book? Follow These Expert Tips
Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish...
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14 Common Content Marketing Mistakes You’re Making (And What to Do Instead)
In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that...
View ArticleA Quick Guide to Digital Marketing for Newbies
With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had...
View ArticleThe Top 7 Video Marketing Mistakes to Watch Out For
By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video...
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Indirect Marketing: Learn What It Can Do for Your Business That Direct...
By Kat Solukova Is there anything more annoying than in-your-face marketing? Pop-up ads, cold calls, and sales emails are all intended to get consumers to buy more from you. Unfortunately, this type of...
View Article5 Smart Ways to Use Webinars as a Marketing Strategy
In these socially distant times, businesses want to find new ways to connect to customers, fans, and potential leads. Most digital marketing tactics are as relevant as ever, but one that seems as...
View ArticleUsing This Effective Psychological Trigger in Your Marketing Can Boost Sales...
By Syed Balkhi Are you wondering how to use FOMO in your marketing? Or maybe you’re just wondering what FOMO actually is? FOMO stands for the “fear of missing out.” It’s the feeling that other people...
View ArticleHow to Monetize a Popular Blog
Creating a popular blog is no easy feat, but once you have one, you’ll have many options for how to monetize it. Monetization, in case you aren’t familiar, just means you’ll be using your existing...
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How to Boost Your Marketing With the Help of User-Generated Content
By Hannah Vicarage The online world is a flurry of cat videos, #hashtag challenges, and influencer blather. It’s a difficult place to stand out. That’s why so many companies are turning to...
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How to Create the Perfect Company Culture Video for Your Business
By Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand’s philosophy and identity to customers and prospects. Through the power of storytelling, they allow...
View ArticleEmail Marketing: Still the Most Powerful Tool to Take Your Business to the...
The key to running a successful business is enticing customers and clients to do business with you. So whether you’re scrambling to lure customers back during a global pandemic or expanding your...
View ArticleThe 7 Key Elements Your Website Landing Pages Must Have to Be Successful
By Marcus Cook A landing page is the website page that users land on after they click on a link in a search engine results page, a marketing promotion, or an online advertisement. By optimizing your...
View Article5 Benefits of Outsourcing Your Content Development
I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with bigger...
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The Secret to Making a Great Product Video
By Victor Blasco Video is an integral piece of the digital marketing puzzle. For brands, it’s an opportunity to showcase their products in a fresh and engaging way. And if audiences also crave...
View ArticleHow to Win New Clients and Prospects with Seminars and Webinars
By Casey Fuerst I once had a client, a financial advisor, who believed that an excellent way to attract new business was to do seminars. She would get 20 to 30 people in a room, walk them through some...
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